Press Release

Hisense Shines at Cannes as Named Partner of CHINA NIGHT

16 May 2025

QINGDAO, China, May 16, 2025 -- Hisense, a leading brand in global consumer electronics and home appliances, proudly served as the named partner of CHINA NIGHT at the 78th Cannes Film Festival. On May 15, Hisense transformed the iconic Plage des Palmes into a dazzling showcase of smart living, premium entertainment, and refined design—bringing next-generation technologies to the heart of the global film scene.

As film industry elites walked the red carpet, a 100-inch U7 Series TV captured every moment in ultra-fine detail. Engineered with Mini-LED Pro backlighting and the Hi-View AI Engine PRO, it delivered precise local dimming, exceptional brightness, and cinematic contrast—offering a vivid visual experience worthy of Cannes. Nearby, two 65-inch models brought curated film trailers to life with AI-driven contrast enhancement and ultra-vivid color reproduction.

Later, at the wine reception, guests enjoyed perfectly chilled vintages from the ASKO Wine Climate Cabinet. With three independent temperature zones, wooden shelves for up to 190 bottles, UV-filtered glass, soft LED shelf lighting, and an RGB-lit serving area, it delivered both function and style. Integrated Vivino support allowed guests to browse and select wines directly from the cabinet’s interface. Meanwhile, the C2 Ultra TriChroma Laser Mini Projector delivered 4K visuals at 3,000 ANSI lumens, turning the lounge into an intimate cinema under the stars.

On May 14, as part of the CHINA NIGHT program, Hisense presented its PX3-PRO TriChroma Laser Projector at the Chinese Movie Forum, offering guests an up-close look at its minimalist design and advanced projection technology.

By integrating its flagship products into CHINA NIGHT’s most memorable moments, Hisense elevated the guest experience and underscored its commitment to delivering cutting-edge technology and refined design to discerning audiences worldwide.